FINVANTEDGE (“We”, “Us” and “Our”) respects the privacy of its users using the FINVANTEDGE (“Website”). For the purposes of this User Agreement, the term “User(s)” and wherever the context so requires “You”, “Your”, “Yourself” shall mean any natural or legal person who accesses or uses the Website and in the event that a natural person is representing a business entity, reference to such terms shall include a reference to the business entity.


We have adopted this privacy policy (“Privacy Policy”) to inform You of what information We collect from You through the Website, how We collect the information, how We may use it and the steps We take to protect it. Capitalized terms not defined herein shall have the meaning ascribed to them in the User Agreement.


By using the Website, You unconditionally agree to the terms and conditions of this Privacy Policy and consent to usage, storage and handling of the information submitted by You in accordance with the terms contained hereunder. If You do not agree with the terms and conditions of this Privacy Policy, please do not proceed further to use this Website.


User Information


FINVANTEDGE collects Your User Information when You successfully submit information while creating Your Account or anytime thereafter when You access the Website to browse the Listed Products and while confirming Your Order on the Website. User Information is the data that can be used to uniquely identify or contact a person through the registered Email ID (“Email”) and the Website and shall include, but not be limited to Your Mobile Number, Your location, details of the Order(s) You place through the Website and such other information that You may choose to provide including Your name, age, credit/debit card details, net banking related details, address, relationships, name of the business entity. When You submit User Information on the Website, it shall be deemed that You have granted Us the right to collect, store, process, handle and use such User Information, in accordance with this Privacy Policy.


In order to access the Website, You must provide Your Email. In addition to the Email and Your Name, all other User Information is optional to be filled on the Website (“Optional Information”). You always have the option to not provide such information by choosing not to submit particular information or feature on the Website. During Your usage of the Website, however, details of Your location and Your Orders placed through the Website are collected and stored by Us as You access the Website. We identify You only through Your Email unless You submit Optional Information on the Website and in that case, the Optional Information is also used to identify You in addition to Your Email. It is clarified that We shall not be liable, for any reason whatsoever, for the authenticity of any User Information provided by You to Us. You hereby confirm that the User Information provided by You is and shall continue to be valid, true and accurate to the best of Your knowledge.


Any of the aforesaid User Information that is directly capable of identifying You shall be hereinafter referred to as Personally Identifiable Information and shall exclude details of Your Orders placed through the Website and Your location.


Collection of routine information


Certain information may be collected each time You access or use the Website which is saved in server logs, which includes IP address used by You to connect to the internet and operating system on/from which You are accessing the Website. It is clarified that these encrypted statistics help Us in improving the efficiency of the Website by giving Us information relating to Your use of the Website. Such information may include details of the operating system used to access the Website, details of Your last visit to the Website, including time, date and the duration of Your session on the Website. This information is used by FINVANTEDGE to understand the broad demographic information for aggregate use of the Website and to improve Your user experience of the Website.


Data Collection Devices / Websites


We use data collection devices / Websites known to collect and store information of Users accessing the Website, similar to the usage of “cookies” by some Websites. We collect a small amount of data that is sent to a User's electronic Device from a server and is eventually stored on a User's electronic device memory. This helps in improving Your experience on the Website. This anonymous information is maintained distinctly and is not linked to the User Information You submit to FINVANTEDGE. Most such devices are automatically deleted from Your device’s memory when You quit the Website on Your Device. 


Use of User Information


User Information provided by You is used by Us for the following purposes:


  1. verifying Your identity;

  2. facilitating Your use of the Website;

  3. facilitating successful purchase of Listed Products from the Website;

  4. responding to Your inquiries or fulfill Your requests for information about the services and solutions that We offer and the process relating to the same;

  5. facilitating the processing, implementation and online delivery of Your Orders;

  6. processing of Your Orders and communicating with You about Your Orders;

  7. sending You surveys and marketing offers that We believe may be of interest to You;

  8. personalizing Your experience on the Website by presenting offers tailored to You; 

  9. sending You important information regarding the Website, including any software updates; 

  10. helping You address trouble- shooting problems; 

  11. providing You with related customer service; 

  12. conducting internal reviews and data analysis for the Website (e.g., to determine the number of users browsing and shopping particular products); 

  13. improving the content on the Website; 

  14. prevention of fraud or abuses of the Website;

  15. protecting the integrity of the Website; and

  16. to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.


Sharing of User Information


Your User Information, except any Personally Identifiable Information, may be shared with such third parties as are required for facilitating the communication of offers tailored for You and to grow Our business which may include Our affiliates, strategic partners, investors, suppliers, and service providers as the case maybe.


The User Information may be saved in servers in or outside India, at Our sole discretion.


Except as provided in the paragraph above, We shall disclose Your User Information including Your Personally Identifiable Information only in circumstances where:


  1. We in good faith believe that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental or regulatory request; (b) enforce the applicable User Agreement or Privacy Policy; (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of FINVANTEDGE, its Users or the public as required or permitted by law; and

  2. The User Information that We collect may also be transferred as an asset in connection with a merger or sale (including any transfers made as a part of an insolvency or bankruptcy proceeding) involving all or part of FINVANTEDGE or as part of a corporate reorganization, stock sale or change of control.


Security Precautions


We have in place a Secure Socket Layer (SSL) protection for on the Website. However, as You are aware, no online Website is free of security risks and We do not make any representation in respect of the same.


We do not warrant that Our Website or any electronic communication made by Us is free from virus or other harmful effects. In the event of any errors in transmission or due to an act of a third party, We shall have no liability. You explicitly agree that Your use of this Website and/or services is at Your own individual risk. You agree and confirm that Your User Information may be transferred, processed and stored across National and International borders. You hereby confirm that You have been made aware of the security measures undertaken by Us and You expressly consent to Us storing, handling, using Your User Information.


Links to other third party sites


The Website may provide third party information and links to other websites or Websites that are not affiliates of or operated or controlled by FINVANTEDGE including but not limited to payment gateways, External Payment Processor, or other payment Websites and/or facilities that You access from the Website (“External Links”). FINVANTEDGE is not responsible for any form of transmission, whatsoever, received by You from any External Link and accordingly does not make any representations concerning the privacy practices or other policies of the providers of such External Links. Under no circumstances shall FINVANTEDGE be deemed to control or guarantee the accuracy, integrity, or quality of the information, data, text, software, sound, photographs, graphics, videos, cookies, messages or other materials available on or through such External Links. Any User Information provided by You to such External Links shall be governed in accordance with the privacy policies of such External Links and it is recommended that You review their privacy policy prior to providing any information thereto.




We may include third party advertising and links to websites/Websites that do not belong or are not controlled by FINVANTEDGE. The controllers of such third party websites (“Third Party Advertiser”) or Websites may receive some User Information using devices and technologies to make their advertising more effective. We may not have control over such technologies or devices used by the Third Party Advertiser and We do not represent or warrant anything pertaining to the security practices followed by the Third Party Advertiser. The User Information collected by such Third Party Advertiser is governed by their respective privacy policy.


Change in Privacy Policy


We reserve the right to update, modify and amend any of the terms of Our Privacy Policy, at any time without prior intimation to You. We will post these changes on the Website. These changes will become effective immediately on posting. We shall not be liable for any failure or negligence on Your part to review the updated Privacy Policy before accessing or using the Website for availing the services. Your continued use of the Website, following changes to the Privacy Policy, will constitute Your acceptance of those changes.


Force Majeure


Notwithstanding anything contained in this Privacy Policy or elsewhere, FINVANTEDGE shall not be held responsible for any loss, damage or misuse of Your User Information, if such loss, damage or misuse is attributable to a Force Majeure Event. "Force Majeure Event" shall mean any event that is beyond the reasonable control of FINVANTEDGE and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, network errors, computer hacking, technical snags, unauthorized access to computer data and storage device, breach of security and encryption and any other like event beyond the control of FINVANTEDGE.




If You have any questions about (i) this Privacy Policy; (ii) practices pertaining to the Website, or (iii) Your dealings with this Website or believe that We have not adhered to the terms of this Privacy Policy, You may contact the Firm at: